BlogArticles: 195
Our latest articles on business systems, automation and implementation.
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Companies spend tens or even hundreds of thousands on CRM, automation and AI, and still don't see the results. Gartner reports that 55% of digital transformation projects fail to deliver the expected return. More often than not, the tool is not the problem. The missing strategy before the rollout is.
Some processes are safe to hand to AI, and some fall apart without a person. This article shows where the line usually runs, with examples from different industries and a way to count whether automation pays off.
Winning a new customer usually costs 5 to 7 times more than keeping an existing one, and repeat customers tend to spend more. Here are five ways to use a CRM to bring them back.
According to Salesforce, 84% of customers say the experience a company provides matters as much as its products. Companies that connected AI to their CRM report 30% higher conversion and 25% lower service costs. Here is where AI helps and where it does not.
Keeping a customer usually costs far less than winning a new one. Based on our projects, here is how a CRM supports personalisation, service automation, loyalty programmes and churn prediction, and how to measure the return.
Excel sheets and shared calendars work for a small team, until leads start slipping and nobody sees the full picture. Ten signs, drawn from our work building custom CRM and ERP systems, that it is time for a CRM.
Office staff can spend a large share of their week on documents. This article shows where AI helps (extraction, classification, approvals), how to introduce it in four stages and what to expect in return.
Online booking, staff schedules, a client database, payments with reports and automatic reminders: five areas where a salon gains the most time and loses the fewest clients. With numbers from one of our projects.
Leads that vanish, knowledge stuck in people's heads, slow replies. Seven signs it is time to bring in a CRM and automate the routine work.
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