5 Ways to Increase Repeat Sales with a CRM
Winning a new customer usually costs 5 to 7 times more than keeping an existing one, and repeat customers tend to spend more. Here are five ways to use a CRM to bring them back.
- 10 min read
- 323 views
BlogArticles: 195
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Our latest articles on business systems, automation and implementation.
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Five trends that will shape CRM and ERP systems over the next five years
Gartner expects 80% of enterprises to use AI-powered systems by 2029. We look at five trends in CRM and ERP, from AI and hyperautomation to cloud, integrations and security, and at what a mid-sized company can do about them today.
- 9 min read
- 319 views
AI in a CRM: where it actually helps with sales, service and reporting
According to Salesforce, 84% of customers say the experience a company provides matters as much as its products. Companies that connected AI to their CRM report 30% higher conversion and 25% lower service costs. Here is where AI helps and where it does not.
- 6 min read
- 343 views
How a CRM helps you keep customers for years: what we have seen in 150 projects
Keeping a customer usually costs far less than winning a new one. Based on our projects, here is how a CRM supports personalisation, service automation, loyalty programmes and churn prediction, and how to measure the return.
- 6 min read
- 318 views
Why a custom CRM can give your business an edge in 2025
Off-the-shelf CRM systems force compromises. This article shows where they hold a company back, what a custom CRM changes, how the project runs, and how to tell whether you need one.
- 5 min read
- 325 views
How APIs connect business systems: CRM, ERP and everything around them
Most companies run dozens of SaaS tools that do not talk to each other. This article explains how API integration removes manual data transfer, which risks to plan for, and how to roll it out step by step.
- 6 min read
- 271 views
CRM or ERP: which one does your business actually need?
A practical comparison of CRM and ERP: what each system does, when it pays off, what it costs, and when a hybrid or phased approach makes more sense than either.
- 6 min read
- 271 views
10 Signs Your Business Has Outgrown Excel and Needs a CRM
Excel sheets and shared calendars work for a small team, until leads start slipping and nobody sees the full picture. Ten signs, drawn from our work building custom CRM and ERP systems, that it is time for a CRM.
- 4 min read
- 258 views
Machine Learning for Customer Behaviour Analysis in CRM and ERP
How machine learning helps predict churn, segment customers and personalise offers inside CRM and ERP systems, and what you need in place before you start.
- 4 min read
- 167 views
Digital Transformation for Small Business: A Five-Stage Automation Plan
Five stages of digital transformation for a small company, from a process audit and budget to choosing a system, rollout and measuring results. Includes a worked ROI example and a 90-day plan.
- 10 min read
- 271 views