BlogArticles: 195
Our latest articles on business systems, automation and implementation.
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Gartner expects 80% of enterprises to use AI-powered systems by 2029. We look at five trends in CRM and ERP, from AI and hyperautomation to cloud, integrations and security, and at what a mid-sized company can do about them today.
According to Salesforce, 84% of customers say the experience a company provides matters as much as its products. Companies that connected AI to their CRM report 30% higher conversion and 25% lower service costs. Here is where AI helps and where it does not.
According to Salesforce research, companies using a CRM report an average 41% increase in sales revenue, but not every business benefits equally. Based on 150+ implementations, here is how to tell whether a CRM will pay off for you.
Keeping a customer usually costs far less than winning a new one. Based on our projects, here is how a CRM supports personalisation, service automation, loyalty programmes and churn prediction, and how to measure the return.
We have built more than 200 CRM and ERP systems over five years. Here is how Laravel and Symfony compare in practice: development speed, maintenance cost, scalability and ecosystem.
Off-the-shelf CRM systems force compromises. This article shows where they hold a company back, what a custom CRM changes, how the project runs, and how to tell whether you need one.
Many companies use a CRM as an address book. According to a 2023 Salesforce study, 73% of organisations do not fully use its analytics. Here is what to measure, how to segment customers, forecast sales and roll analytics out in three phases.
How an ERP system automates planning, inventory, quality control and maintenance in a manufacturing company, what to expect in numbers, and how to plan the rollout in four phases.
Most companies run dozens of SaaS tools that do not talk to each other. This article explains how API integration removes manual data transfer, which risks to plan for, and how to roll it out step by step.
A practical comparison of CRM and ERP: what each system does, when it pays off, what it costs, and when a hybrid or phased approach makes more sense than either.
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