BlogArticles: 195
Our latest articles on business systems, automation and implementation.
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Industry figures often put failed CRM and ERP projects at up to 60%, and budget overruns at 70%. Here is how developers, DevOps, testers and UX designers working as one team lower that risk, with examples from real projects.
Some processes are safe to hand to AI, and some fall apart without a person. This article shows where the line usually runs, with examples from different industries and a way to count whether automation pays off.
Winning a new customer usually costs 5 to 7 times more than keeping an existing one, and repeat customers tend to spend more. Here are five ways to use a CRM to bring them back.
A monthly revenue report only tells you what has already happened. A good CRM dashboard shows a sales manager what is happening now, and this article covers which metrics are worth putting on it.
According to Salesforce, 84% of customers say the experience a company provides matters as much as its products. Companies that connected AI to their CRM report 30% higher conversion and 25% lower service costs. Here is where AI helps and where it does not.
According to Salesforce research, companies using a CRM report an average 41% increase in sales revenue, but not every business benefits equally. Based on 150+ implementations, here is how to tell whether a CRM will pay off for you.
Keeping a customer usually costs far less than winning a new one. Based on our projects, here is how a CRM supports personalisation, service automation, loyalty programmes and churn prediction, and how to measure the return.
Off-the-shelf CRM systems force compromises. This article shows where they hold a company back, what a custom CRM changes, how the project runs, and how to tell whether you need one.
How machine learning helps predict churn, segment customers and personalise offers inside CRM and ERP systems, and what you need in place before you start.
What a clinic CRM has to do, which features and integrations matter, what it costs to build and how to avoid the usual mistakes when choosing one.
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